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Kainang Pamilya Mahalaga Advocacy Garners 2014 Awards

Since its introduction seven years ago, Lucky Me!’s Kainang Pamilya Mahalaga (KPM) has launched campaigns that have captured the attention of all. With its thought-provoking and truthful messages that surely tug the heart of every family member, KPM has brought back to the limelight the importance of dining together as a family and its role in raising happy, healthy, and successful children. 

The main goal of KPM has always been to help shape the future of the family, one meal at a time. But through its seven year run, the advocacy has also gained recognition from various organizations and award-giving bodies for the values that it portrays, and 2014 was no different. Our most recent awards include: 

Philippine Association of National Advertisers PANATA Awards

     Best Cause Marketing - Integrated Marketing Campaign

Ad Foundation’s Araw Values Awards

Reverence for Family Unity or Marriage or Responsible Parenthood

     Gold – Hapag-Usapan TVC 


     Gold – Distance TVC 


     Gold – Distance Online Video 

University of Asia and the Pacific Tambuli Awards

     Bronze - Best Family Oriented Campaign

The advocacy is also strengthened with the support of the President of the Philippines, Benigno Aquino III, through Presidential Proclamation 326 of 2012 stating that every 4th Monday of September is Kainang Pamilya Mahalaga Day. 

For more details about the Kainang Pamilya Mahalaga advocacy, visit www.kainangpamilyamahalaga.com.